- How it works:SEO involves a combination of techniques, including:
- Keyword Research: Identifying the words and phrases your target audience uses when searching for information related to your business.
- On-Page Optimization: Optimizing elements within your website (content, titles, meta descriptions, images) to improve search engine understanding and relevance.
- Off-Page Optimization: Building links from other reputable websites to yours, which signals to search engines that your site is trustworthy and valuable.
- Technical SEO: Ensuring your website is technically sound and easy for search engines to crawl and index.
- Types of SEO:
- On-page SEO: Optimizing elements within your website.
- Off-page SEO: Building links from other websites.
- Technical SEO: Optimizing your website’s infrastructure.
- Local SEO: Optimizing for local search queries.
