In digital marketing, SEO (Search Engine Optimization) is the practice of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords, aiming to drive more organic (free) traffic.
Here’s a more detailed explanation:
- What it is: SEO focuses on improving a website’s visibility and ranking in search engine results, like Google, Bing, and Yahoo.
- Why it’s important:Higher rankings mean more people see your website, potentially leading to increased traffic, brand awareness, and ultimately, conversions (sales, leads, etc.).